Google My Business
Created: Tuesday, 18 October 2016 10:14
Get your business hours, phone number, and directions on Google Search and Maps — with Google My Business.
Google My Business listings are displayed to the right of general search results when viewed on your PC.
Google My Business listings are the FIRST item displayed in relevant mobile search results on smartphones. Designed for the large number of mobile smartphone users, options to Call, Navigate to the business, or send details of the business to your mobile device are instantly accessible. Google My Business results are also displayed on Google Maps.
A listing may already exist for your business/organisation, with information gained from other online resources, such as local directory services. This does not however guarantee that the information displayed is correct.
Click here to see the benefits of claiming and managing your business on Google.
YOUR GOOGLE ACCOUNT
To correct or to claim and manage your listing, all you need is a Google login. If you already login to GMail, YouTube or any other Google service, you will have a Google account. If not, creating an account only takes a minute or two. You can create a Google account here.
Once you have a Google account your are able to suggest edits to your business information, as seen in the image below. You may also suggest edits to any other business.
Suggested edits may include your address, phone number, business hours, website link or listing category. You may also upload a photo.
Note: The 'Suggest Edit' function is available to anyone. Some moderation is carried out by Google, however to manage your images, respond to reviews, etc, you will need to 'Claim' your listing.
CLAIMING YOUR LISTING
To Claim your business listing, first search for your business/organisation. Note that you may need to include the term 'remuera' to trigger a My Business result.
In the above example we can see that the business has not been Claimed, with an 'Own this business?' link displayed. To Claim your listing, simply click on the 'Own this business?' link to begin the validation process.
To validate your business, Google will send a letter to your physical business address. This will generally arrive within 2 - 3 weeks and will include a single-use PIN used to verify your ownership. Instructions on how to apply the PIN are included.
Note that you are not able to validate a business using a postal address.
Once you have claimed and validated your business you will be able to edit your listing, including managing photographs, updating your business hours, etc.
Tip: When describing your business, use complete sentences that incorporate the important keywords that describe your business.
Tip: Remember that a software robot will review and rank your listing - not a human! Before adding photos to your listing, name them using relevant terms and keywords, eg, not 345678.jpg Rather remuera-gallery-xyz-exhibition.jpg
Video: How to add or claim your business on Google
Video: Learn the basics of Google My Business
Video: Google My Business Overview
Website: Google My Business
Blog: Goolge Small Business Blog
Blog: Google New Zealand Blog
If you are experiencing problems claiming and/or validating your business, or just need someone to manage this process for you, Auckland-based Alternate Instinct assists the RBA with a number of online services and are happy to extend services to RBA members at a favoured rate.