Of all the unique aspects of Chettinad, the most famous ambassador of this region has been its cuisine. Almost no restaurant in India serving non vegetarian food would miss out on having Chicken Chettinad on its menu, and Chettinad cuisine is synonymous with spicy fare even to the Indian palate.

Chettinad is a region comprising of nearly 75 villages in sivagangai and pudukottai districts of Tamilnadu State, India. Chettinad cuisine is supposed to be the most aromatic cuisine as it uses varieties of spices in making the fresh ground masala for its dishes.